Import Image Racing (IIR) is a leading online retailer and distributor specializing in aftermarket performance parts and accessories for imported sport compact cars. Founded in 2001 and based in Florida, IIR has established itself as a go-to source for import car enthusiasts and tuners looking to upgrade and customize their vehicles.

In 2019, Locksley made a strategic decision to enhance their marketing efforts by incorporating videos into their top and mid funnel strategies. This move was aimed at creating a more engaging and immersive experience for their audience. By leveraging videos in their mid funnel content, Locksley successfully injected a sense of personality into their brand. This approach not only humanized the company but also provided customers with a glimpse behind the scenes, allowing them to develop a deeper connection with the brand they chose to invest their money in. Through these videos, customers were able to gain insight into the values, culture, and people behind the products or services they were purchasing, thereby fostering trust and loyalty. Locksley's innovative use of videos not only set them apart from competitors but also demonstrated their commitment to transparency and authenticity in their marketing efforts.

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