Life Saver Pool Fence
Saving Kids from drowning in the backyard.
Project Goal
The main goal of this project was to show off the deep passion that fuels this family-centered company in their mission to keep kids safe from drowning, which sadly is a major cause of death for kids under 4 in the US. We dug into the company's background to tell their story, emphasizing their values and what got them started. Then we worked together to come up with awesome content for their ads that would connect with their audience and get across their dedication to child safety.
Brand Story Video
Company History
Since 1987, Life Saver Pool Fence has been dedicated to ensuring the safety of children. This family-owned business, headquartered in Delray Beach, FL, proudly manufactures its products in the USA and distributes them to Life Saver Distributors across the US and in over 15 countries on five continents. With shipping facilities in Florida and California, Life Saver guarantees quick delivery times for its customers nationwide.
In 2011, Life Saver solidified its position as one of the top three pool fence companies in the US by acquiring Pool Barrier, the country's fourth largest competitor. This marked the industry's first significant consolidation, establishing Life Saver as a global leader in pool safety. Additionally, in the same year, Life Saver expanded its portfolio by acquiring Pool Fence Pro, enhancing its offerings for pool industry professionals.
Creative use of Visual Effects
When we set out to create the ads, our top priority was to really drive home the message about how dangerous it can be to leave kids alone near a pool. We wanted to make sure every detail was just right. We even brought in a pool safety expert to make sure the kids were always safe during filming. While filming, we used simple compositing to remove the pool instructor from the shots.
